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Marketing & Logistics Faculty Teaching Resources (ML GSTEP)

Resources to support pilot program designed to assist doctoral Marketing and Logistics students in developing higher education teaching skills

Required Reading

Textbook:  Svinicki, M., and McKeachie, W.J. (2010). McKeachie's Teaching Tips: Strategies, Research, and Theory for College and University Teachers.  Belmont, CA: Wadsworth Publishing, 13th edition.

Chapter 17: "Teachnology and Teaching," pp. 235-266.

Hobgood, B., and Ormsby, L.  (No date).  Inclusion in the 21st-century classroom: Differentiating with technology.  In "Learn NC:  Reaching every learner: Differentiating instruction in theory and practice."  Available at  This website offers just a glimpse of how technology be used to differentiate instruction.  It focuses on students with learning disabilities (including disabilities with spoken language, written language, mathematics, and reasoning), students who learn differently because of their linguistic or cultural backgrounds, and students who are academically gifted.


Optional Reading

Are we preparing our students for the 21st century? This is a short online article that talks about the learning needs of the 21st century learner and how can we meet those needs.

EmergingEdTech’s 2012 Free Education Technology Resources eBook. This free resource book is packed with many emerging technology tools available online and presents effective ways to use them in the classroom.

Levey, B. R.  (2011).  In-Class Polling: Less Teaching, More Learning?  In "Teaching with Technology," Volume 2.  PDF.  Available at  This is an online article that presents practical and interesting ideas on how to use clickers in the classroom.

McNeely, B.  (2012).  Using Technology as a Learning Tool, Not Just the Cool New Thing.  In "Educating the New Generation,"  Educause.  Available at author of this online article provides a short description of today's Net Gen learner and presents several important factors related to learning technologies to increase the success of these learners in current higher education institutions.  

Orlando, John.  (No date).  Teaching with Technology:  Tools and Strategies to Improve Student Learning.  Available at   This is a free report presented by Faculty Focus. It's a practical guide that shows how to use specific types of technology tools to enhance college teaching.

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