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MGMT 4100: Business Planning for Entrepreneurs

This guide covers resources to help students complete their assignments and projects for MGMT 4100.

Use of Demographics and Data in Business

Location, location, location!!
Demographics can tell a lot about a business's target customer and its location -- age, income, transportation, etc.

Data can offer information about industry climate.
Data can offer information about variety, velocity and volume of a business's success.

Finding Articles about Demographics and Data

Here are a few articles about data and business.

Finding Demographics and Data

Use the databases below to locate valuable datasets:

Below are additional helpful resources for locating datasets:

Visualizing the Data

Telling a business story with images can be very impactful. From GIS to charts and graphs, there are a variety of resources for visualizing success.

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