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MGMT 4100: Business Planning for Entrepreneurs

This guide covers resources to help students complete their assignments and projects for MGMT 4100.

Use of Demographics and Data in Business

Location, location, location!!
Demographics can tell a lot about a business's target customer and its location -- age, income, transportation, etc.

Data can offer information about industry climate.
Data can offer information about variety, velocity and volume of a business's success.

 

Visualizing the Data

Telling a business story with images can be very impactful. From GIS to charts and graphs, there are a variety of resources for visualizing success.