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MGMT 4100: Business Planning for Entrepreneurs

This guide covers resources to help students complete their assignments and projects for MGMT 4100.

Advertising Expenditures

Locating information on advertising expenditures can be difficult. Below are a few suggested resources that might help 

SRDS: these directories provide valuable data about media sources including: contact information, advertising rates, circulation information, audience size data, and other metrics.

  • SRDS Business Publications - "Business Publications" can be accessed by clicking “Magazines” on the main page of the host platform, SRDS.

  • SRDS Consumer Magazines - "Consumer Magazines" can be accessed by clicking the “Magazines” on the main page of the host platform, SRDS.
  • SRDS Newspapers, Reps & Press Associations - “Newspapers, Reps & Press Associations” can be accessed by clicking “Newspapers” on the main page of the host platform, SRDS
  • SRDS TV & Cable - "TV & Cable" can be accessed by clicking “Broadcast” on the main page of the host platform, SRDS.

Consumer Behavior & Public Opinion

Resources on the Web and tips for building a better Google search query

Combine the industry, company, or NAICS with keyword terms like "consumer behavior" "purchase decision" "product choice" via Google to search for relevant materials.

When searching via Google combine limiters with keyword to return specific results. Below are a few examples:

  • Site:.pdf will limit to PDF
  • Site:.org limits to organizational site
  • Site:.gov limits to a government website

Demographics & Target Markets

Spacial and/or Physical Market Information

Product & Service Market Information

Additional Links

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