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MKTG 4470: Business-to-Business Marketing

Research guide for MKTG 4470: Business-to-Business Marketing with resouces to help complete your B2B Planning Project assignments.

Welcome to the research guide for MKTG 4470: Business-to-Business Marketing!

Welcome to the library course guide for MKTG 4470: Business-to-Business Marketing! This guide provides helpful information and links so you can successfully complete your B2B Planning Project assignments. In addition, you will find resources on how to put together excellent PowerPoint presentations.

The last two tabs cover resources that explain how to cite your sources and use the citation management system, Refworks.

Also, be sure and sign up for your free subscription to the Wall Street Journal. This subscription is courtesy of the G. Brint Ryan College of Business.

Need help? Contact Yvonne Dooley, your Business Librarian, at yvonne.dooley@unt.edu or (940) 565-3980.

How Marketers Use Social Media

Infographic: B2B Marketers Choose LinkedIn Over Facebook | Statista You will find more infographics at Statista

Off-campus Access

PLEASE NOTE: When accessing library resources from off-campus, you will have better success using the VPN (https://vpn.unt.edu).

Not sure how to access the VPN? Here are a few helpful resources:

Still need help? Phone the Sycamore Library service desk at 940-565-2194.

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