Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

MKTG 4470: Business-to-Business Marketing

Research guide for MKTG 4470: Business-to-Business Marketing with resouces to help complete your B2B Planning Project assignments.

Welcome to the research guide for MKTG 4470: Business-to-Business Marketing!

You will find a collection of resources that will help you obtain the information you need to complete your B2B Planning Project assignment.  Use the left side navigation tabs to guide you to resources covering news articles, company researchindustry researchmarket research.

The last two tabs cover resources that explain how to cite your sources and use the citation management system, Refworks.

Also, be sure and take advantage of our free subscription to the Wall Street Journal.

If you need assistance while conducting your research, feel free to contact me, Yvonne Dooley, your Business Librarian.

How Marketers Use Social Media

Infographic: B2B Marketers Choose LinkedIn Over Facebook | Statista You will find more infographics at Statista

Off-campus Access

PLEASE NOTE: When accessing library resources from off-campus, you will have better success using the VPN (https://vpn.unt.edu).

Not sure how to access the VPN? Here are a few helpful resources:

Still need help? Phone the Eagle Commons Library service desk at 940-565-2194.

Additional Links

top