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MKTG 4470: Business-to-Business Marketing

Research guide for MKTG 4470: Business-to-Business Marketing with resouces to help complete your B2B Planning Project assignments.

Where can I find industry statistics and trends?

ABI/INFORM

Search full text articles for industry trends in journals, magazines, and newspapers.

Video tutorials: https://youtu.be/6p2eJqJT0SI

Business Source Complete

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Barnes Reports include definitions, total establishments, total sales, employment trends, ratios, future estimates, and 5-year trends in the U.S.

Video tutorial: https://youtu.be/dVHsKuPNUek

IBIS World

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Includes overall revenue, IVA, establishments, employment, wages, domestic demand, and more.

Video tutorials: https://clients1.ibisworld.com/about/us/videos/

Statista

Includes data on international industries from thousands of sources. Search by company (Home Depot) or keyword (home improvement).

Video tutorial: https://youtu.be/knHjh7qiR2I

Additional Links

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