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MKTG 4470: Business-to-Business Marketing

Research guide for MKTG 4470: Business-to-Business Marketing with resouces to help complete your B2B Planning Project assignments.

Introduction

Welcome to the library course guide for MKTG 4470: Business-to-Business Marketing! This guide provides helpful information and links so you can successfully complete your B2B Planning Project assignments. In addition, you will find resources on how to put together excellent PowerPoint presentations.

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