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MKTG 4470: Business-to-Business Marketing

Research guide for MKTG 4470: Business-to-Business Marketing with resouces to help complete your B2B Planning Project assignments.

What are SWOT analysis reports and how do I access them?

Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis reports are proprietary reports developed by established data and insight solution providers, which can be accessed through subscription databases paid for by UNT Libraries.  To access these databases, go to the UNT Library's website at www.library.unt.edu, click the "Databases" button and type in the name of the database in the search box.

What databases offer SWOT analysis reports?

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