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MKTG 3650: Foundations of Marketing Practice

This guide helps MKTG 3650 students access library resources related to marketing and general business research.

ADVANCED: Advanced and preferred searches in the catalog

Start at the library catalog's Advanced Search to create a Boolean search and put limits on your results, e.g. location, material type, year of publication, etc. 

Save your preferred searches through your UNT Library Catalog account; be sure to open your account before searching to use this option. Find more details under Saving Your Searches on the UNT Library Catalog Help page.

ADVANCED: Search for books at other libraries

When doing advanced research, it's likely you'll discover the UNT library doesn't have all the books you need. Check out what other libraries have through WorldCat, a catalog of the world's libraries. If you find a book you want, order it through interlibrary loan with your ILLiad account.

Ask Us!

Need help? Then use the library's Ask Us service. Get help from real people face-to-face, by phone, or by email.

Ask Us!

Find Books at the UNT Libraries

The UNT library catalog contains items in many formats - print books, ebooks, journals, CDs, etc. - that are located in all of the libraries at UNT. Start your search for books at the library homepage using the Books & More tab. The default setting is a Keyword search, which looks for the word(s) you enter in all fields of an item's record: title, author, subject headings, notes and more. The catalog will return items that contain of all of the keywords you entered.

Search with keywords


The record for a print book looks like this. Note the name of the library where the book is shelved, the book's call number, whether the book is available.

Record for print books


The record for an ebook looks like this. Click on the ebook's title to find the screen where you connect to the ebook. See the Notes to determine if the ebook can only be used by one person at a time or multiple people. You may have to come back later if someone is already using the ebook. For more tips on using ebooks, visit the Ebooks Help guide.

Record for eBooks


Revise your search if you aren't getting the results you want:

  • Too many results? Add more keywords to the search.
  • Too few results? Remove keywords from the search.
  • Helpful keywords to add - geographical locations (e.g., United States), time periods (e.g., 19th century)
  • Results aren't relevant? Try a Subject search (see the next tab in this box)

A Keyword search may not give you many relevant books, but you can combine it with a Subject search to find books closer to your topic. Start with a Keyword search -  see the first tab in this box - and then browse your results until you find a book that is close to your topic. Click on the book's title to see the full catalog record for the item.

Book title


Now scroll down the screen and find the subject headings for this title. Subject headings are tags the Library of Congress assigns to sources that tell you what they are about. For this title, "climate change mitigation" is one of the subject headings.

Subject headings


You can click on the subject heading hyperlink and see all the titles in the catalog that are about the same subject. At our library, we have 52 titles about climate change mitigation.

Titles sharing subject headings


Keep trying searches with the subject headings from different books until you find the best subject terms for your topic.

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