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MKTG 3650: Foundations of Marketing Practice

This guide helps MKTG 3650 students access library resources related to marketing and general business research.

What books does UNT Libraries have on this subject?

When looking for books in the library catalog, try using a name of an expert in the field or a combination of search terms similar to the examples below:

  • Marketing
  • Direct Marketing
  • Advertising AND Research

If you need help coming up with terms or combinations to search, ask us!