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MKTG 3650: Foundations of Marketing Practice

This guide helps MKTG 3650 students access library resources related to marketing and general business research.

Follow these steps to define your company's industry using classification codes:

  1. Identify the North American Industry Classification System (NAICS) code(s) that best describe your business.
  2. Identify the Standard Industrial Classification (SIC) code(s) that best describe your business.
  3. Use both NAICS and SIC definitions to define the industry your business operates in.

Once you have defined your industry, use the following steps and strategies to find industry information:

  1. Look for industry profiles, overviews, and reports from library subscription databases.
  2. Consider who might care enough to write about your industry (e.g. trade groups/associations).
  3. Avoid thinking too narrowly about your industry, especially for niche markets.
  4. Don't be afraid to ask for help from me or our AskUs service.

Where can I find financial ratios for my industry?

Provides industry benchmark financial ratios by industry code and company size.

NOTE: ON RESERVE at the Sycamore Library Service Desk, Call Number: HF5681.R25.I53

Provides industry benchmark financial ratios by industry code and company size.

NOTE: ON RESERVE at the Sycamore Library Service Desk, Call Number: HG1507.R6

Provides industry benchmark financial ratios by industry code and company size.

NOTE: ON RESERVE at the Sycamore Library Service Desk, Call Number: HF5681.R25.A4​

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