Welcome to the research guide for MKTG 3650: Foundations of Marketing Practice! You will find a collection of resources here that will help you better understand marketing concepts and begin to learn where to go for general business research.
Use thenavigational buttons on the left to explore resources that cover:
This book is for anyone with a need to market a product, a service, or even themselves. You will learn: how to identify your ideal customer; create your key marketing messages; how to write for impact, engagement, and action; and much more.
At its most fundamental level, marketing is about influencing the decision making and behavior of customers. This book is intended to provide a quick, highly accessible introduction to key issues and concepts necessary for understanding market demand, designing successful products and services, and for creating effective marketing programs.
STORYNOMICS translates the lessons of storytelling in business into economic and leadership success. The author's popular writing workshops have earned him an international reputation. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation.