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Creative Commons is a nonprofit organization that aims to promote the sharing and reuse of creative works. To this end, they have created a series of licenses that authors can attach to their works to establish rules for how their works can be used and/or shared. All of the licenses require that the creator of the work be attributed, but some of the licenses impose additional requirements:
You can find more information about Creative Commons licenses and how to share your work with a CC license.
See this discussion of considerations for licensors (those making their work available under a CC license) and licensees (those taking advantage of a work licensed with a CC license). Note that there are possible unintended consequences of using ShareAlike and NonCommercial licenses to license your work:
On the other hand, if you publish a work under a CC license that does not include the NonCommercial provision, you should assume that someone might try to profit from the work, as cited in this recent example (and see follow-up blog entry).
For how to think about sharing a preprint, see How should I license my work on SocArXiv?