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BUSI 1200: Professional Development I - Strategies for Business

This guide provides information and links to resources to help you complete course assignments.

How do I find industry information?

The easiest way to find industry information is to figure out the classification codes associated with it first. You can do that by going to the following websites:

Both classification systems (NAICS & SIC) can be searched by keyword, so you don't need to know the code up front. With your code(s) in hand, you can then search library databases (and even the internet) and retrieve relevant information.

What are NAICS & SIC codes?

You can learn more about the NAICS and SIC industry classification systems by watching the following video:

How do I search for industry profiles, essays, or reports in library databases?

To find an industry profile, use the search bar to enter a NAICS code and click "Search." Make sure "Industry" is selected as the search type. Or, click the linked "industry profiles" or "industry essays" text below the "Global Company and Industry Intelligence" heading.

To find an industry report, enter a NAICS code or keyword in the search box and click "Search".

To find an industry report, search for a company that operates in that industry, then click the "Industry Details" tab. Access reports by clicking on the icon that looks like multiple pages of a report.

Screenshot of database record highlighting access to Industry Details tab and link to First Research Industry Report.

How do I search for industry trends in library databases?

To find industry trends, use the "Advanced Search" to construct a query and enter a NAICS code in the "NAICS code" search box. Use "Publicationa date" to limit to results.

To find industry trends, use the "Advanced Search" to construct a query and enter a NAICS code in the "NAICS/Industry Code" search box. Use limiters to refine results.


Video tutorial: https://youtu.be/MZJp6P4vids

To find industry trends, use the "Advanced Search" to construct a query and enter a industry code as a search term. Use "Date Range" to limit results.

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