Welcome to the research guide for MKTG 3710: Marketing Research & Analytics! You will find a collection of resources here that will help you conduct the research necessary to complete your research projects. Also, be sure and take advantage of our free subscription to the Wall Street Journal.
Using the tabs above, you will be able to explore resources that cover the following information:
The last two tabs above cover resources that explain how to cite your sources and use the citation management system, Refworks.
If you need assistance while conducting your research, feel free to contact me, Yvonne Dooley, your Business Librarian.