PLEASE NOTE: When accessing library resources from off-campus, you will have better success using the VPN (https://vpn.unt.edu).
Not sure how to access the VPN? Here are a few helpful resources:
Still need help? Phone the Sycamore Library service desk at 940-565-2194 or use one of our "Ask Us" services.
Welcome to the research guide for MKTG 3710: Marketing Research & Analytics! You will find a collection of resources here that will help you conduct the research necessary to complete your research projects. Also, be sure and take advantage of our free subscription to the Wall Street Journal.
Using the tabs above, you will be able to explore resources that cover the following information:
The last two tabs above cover resources that explain how to cite your sources and use the citation management system, Refworks.
If you need assistance while conducting your research, feel free to contact me, Yvonne Dooley, your Business Librarian.
Marketing Research with IBM® Spss Statistics by 
Segmentation in Social Marketing by 
Data Presentation with SPSS Explained by 
