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MKTG 3710: Marketing Research & Analytics

Library guide for MKTG 3710: Marketing Research and Analytics

Where can I get company profiles or overviews?

GALE Business Insights

Gale Business Insights database basic search page

Covers 500,000+ companies. Includes profiles, rankings, market size, products, brands, and financial ratios.

Access the GALE Business Insights database and Gale Business Insights video tutorials.

Business Source Complete

Business Source Complete basic search page

Provides profiles and SWOT reports. Select "Advanced Search," enter your company in the search box, and select "Company Entity-CO" from the search field options.

Access the Business Source Complete database and Business Source Complete video tutorial.

IBIS World

IBIS World database home page

Profiles for both U.S. public and private companies. Includes financials, market share, competitors, key benchmarks, and more.

Access the IBIS World database and IBIS World video tutorials.

Mergent Intellect

Mergent Intellect database home page

Wide range of business data on U.S. and international public and private companies. Includes key details, financials, competitors, and more.

Access the Mergent Intellect database and Mergent Intellect video tutorials.

Nexis Uni

Nexis Uni database basic search page

In depth company information on Dossier. Includes key facts, financials, news, mergers and acquisitions, intellectual property, and more.

Access the Nexis Uni database and Nexis Uni video tutorials.

Value Line

Value Line database home page

Company overviews of public companies with an investor outlook.

How can I use Google to find company information?

You can use the search engine Google to obtain company information by using the following tips:

  • Search for the Company Name or Ticker symbol via Google Finance to access company information
    • Lowe's or LOW limits results related to "Lowe's Companies, Inc."
  • Include and exclude keywords by putting a + or - sign in front of the word
    • "Lowe's -deals" will exclude any material about special promotions or deals on products
  • Search within a particular website
    • ​"history site:lowes.com" will search for the term "history" within Lowe's website
  • Combine limiters with keywords to return specific results - below are a few examples:
    • "Site:.pdf" will limit results to PDF files
    • "Site:.org" will limit results to non-profit organizational websites
    • "Site:.gov" will limit results to government websites