One strategy that the Collection Development Department uses to add new materials to the collections is to enhance large, interdisciplinary subject areas. This guide provides links to enhancement-related resources.
Strategic Communications and Public Relations Enhancement
Strategic Communications and Public Relations
Research for the Strategic Communications and Public Relations enhancement included topics on business communication, advertising, mass media, radio, TV, social psychology, marketing, modern English, and more.
The enhancement acquired 141 books, all except one of which were electronic books. Below are four representative titles. See the PDF document at the bottom of this box for a complete list.