Research for the Strategic Communications and Public Relations enhancement included topics on business communication, advertising, mass media, radio, TV, social psychology, marketing, modern English, and more.
The enhancement acquired 141 books, all except one of which were electronic books. Below are four representative titles. See the PDF document at the bottom of this box for a complete list.
The global public relations handbook: theory, research, and practice by 
Hello, my name is awesome: how to create brand names that stick by 
The new rules of marketing & PR: how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly by 
