The quick video below provides useful points to consider before building your survey instrument. This and the other videos on this page are found in the Sage Research Methods database which includes books, videos, articles, etc. meant to help researchers understand research design and particular methods across many disciplines.
An Introduction to Survey Questionnaire Design
In this 16 minute video, Dr. Stacey Giroux, from the Center for Survey Research at Indiana University, outlines issues to consider when writing a survey or questionnaire. She also describes the cognitive aspects of survey methodology and survey taking.
Allyson Holbrook Discusses Questionnaire Design
Dr. Holbrook is an Associate Professor of Public Administration and Psychology at the University of Illinois at Chicago. Dr. Holbrook teaches and performs research in the area of survey research methods. In this long-form video, Dr. Holbrook covers why the order of questionnaire questions is so important, different types of survey questions, the types of constructs that can be measured with survey questions, problems associated with and when it's appropriate to use agree-disagree questions, and more.
E-book. This go-to guide covers both the historical background to the emergence of survey research and the practical tools necessary to write survey questions, design a questionnaire, use probability sampling and to understand both pretesting and data collection.
E-book. Unique in its integration of theory and application, this comprehensive book explains survey design, implementation, data analysis, and continuing data management, including how to effectively incorporate the latest technology (e.g., SurveyMonkey and Qualtrics). Data management and analysis are demonstrated and explained through statistical software including SPSS, SAS, and STATA. In addition to helping students develop a complete understanding of survey research from start to finish, the authors also address the challenges and issues of specific disciplines.