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BUSI 4940: Business Policy

Library resources to help you complete your BUSI 4940 team project assignments.

Use of Demographics and Data in Business

Heat map of popular business areas.

Location, location, location!!
Demographics can tell a lot about a business's target customer and its location -- age, income, transportation, etc.

Data can offer information about industry climate.
Data can offer information about variety, velocity and volume of a business's success.

 

Visualizing the Data

Telling a business story with images can be very impactful. From GIS to charts and graphs, there are a variety of resources for visualizing success.