Welcome to the library course guide for BUSI 4940: Business Policy! This guide provides helpful information and links so you can successfully complete your external analysis, internal analysis, and strategy and forecasting team assignments. In addition, you will find resources on how to put together an excellent PowerPoint presentation for your final team project.

Also, be sure and sign up for your free subscription to the Wall Street Journal. This subscription is courtesy of the G. Brint Ryan College of Business.

Need help? Contact Yvonne Dooley, your business librarian, at yvonne.dooley@unt.edu or (940) 565-3980.

Below you will find links to resources about Southwest Airlines to get you started on your class assignments. Each one is designated by: 1) a heading describing the resource, 2) information about the website or database the resource came from, and 3) the formal citation for the resource in APA format, where applicable.

Industry Classification:

Access the North American Industry Classification System (NAICS) from the United States Census Bureau website for industry codes like the one below:

The classification code for "Scheduled Passenger Air Transportation" is 481111

Access the Standard Industrial Classification System (SIC) from the United States Department of Labor website for industry codes like the one below:

The classification code for "Air Transportation, Scheduled" is 4512

Industry Report:

Access the library database, IBISWorld, for industry reports like the one below (you must login with your EUID and password for remote access):

Kennedy, K. (2021, Aug 20). U. S. industry (NAICS) report 48111b: Domestic airlines in the U. S. IBISWorld. Web. 21 Sept. 2021. https://my-ibisworld-com.libproxy.library.unt.edu/us/en/industry/48111b/about

Company History:

Access the library database, Business Insights Global, for company histories like the one below (you must login with your EUID and password for remote access):

Southwest Airlines Co. (2014). In Jay P. Pederson (Ed.), International Directory of Company Histories (Vol. 155). Farmington Hills, MI: St. James Press. Business Insights: Global. Web. 23 Aug. 2021. http://bi.gale.com.libproxy.library.unt.edu/global/article/GALE%7CI2501318131/79e31f22f216ee4ad29c4b095f215a18?u=txshracd2679

Annual Report:

Company annual reports can be found in a variety of ways. Below is a link to the most recent annual report for Southwest Airlines from their website, which can be found under the "Investors" link at https://www.southwestairlinesinvestorrelations.com/.

Southwest Airlines. (2020). Southwest Airlines Co. 2020 annual report to shareholders. https://www.southwestairlinesinvestorrelations.com/~/media/Files/S/Southwest-IR/LUV_2020_Annual%20Report_.pdf

SWOT Analysis:

Access the library database, Business Insights Global, for SWOT analyses like the one below (you must login with your EUID and password for remote access):

GlobalData. (2020, September). Southwest Airlines Co - Financial and strategic analysis review. Retrieved from Business Insights Global. Web. 23 August 2021. https://bi.gale.com/global/showpdf?pdfdocid=308031_GDTTL48167FSA