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Merchandising and Digital Retailing


Welcome to the research guide for  Merchandising and Digital Retailing.


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Overview of the Merchandising and Digital Retailing Research Guide

Thank you for using the Merchandising and Digital Retailing Research Guide. 

This subject guide provides information on Merchandising and Digital Retailing resources available from UNT Libraries. If your primary area of interest is Fashion Design or Fashion Merchandising, you should also look at the Costume History and Fashion Design Subject Guide. Use the tabs at the top of the page to find out about the following resources:

  • Managing research and writing
    • guides on how to perform basic research activities
    • information on how to format and manage citations
  • Reference sources, such as encyclopedias, handbooks and dictionaries, are a good place to start your research because they provide:
    • background on a topic
    • historical research
    • potential keywords for your catalog and database searches
  • Books in both print and electronic format provide:
    • in-depth coverage of a topic, broad in scope and usually historical
    • information that is two to three years old by the publication date
    • indexes where you can check if the book contains your topic
  • Articles in both print and electronic format provide:
    • the most current source of peer-reviewed information
    • focused research, narrow in scope
    • literature review
  • Government documents, including congressional hearings, laws, and agency reports, provide:
    • information on legislative or regulatory aspects of a topic
  • Statistics, in both print and electronic format provide:
    • local, state, national and international perspectives
    • data on employment, revenues, profitability, dining and travel trends etc..
  • Media, including online and physical (DVDs, etc.) media, provide:
    • a visual and auditory representation of the topic
  • Websites must be evaluated for credibility, authority and accuracy before using and provide:
    • the most current information on a topic (but not necessarily peer-reviewed)
    • obscure, hard-to-find information.

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