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Entrepreneurship

This guide lists resources for entrepreneurship. Find additional resources for small business on the BUSINESS PORTAL of the UNT Libraries' Government Information Connection.

Product Market Information

Resources on the Web

  • America's Best Brands -- provides profiles of major product brands
  • American Customer Satisfaction Index -- Univ. of Michigan's Ross School of Business produced index measuring the satisfaction of U.S. household consumers with the quality of products and services offered by both foreign and domestic firms with significant share in U.S. markets

Spacial and/or Physical Market Information

Demographics & Target Markets

Advertising Expenditures

Locating information on advertising expenditures can be difficult. Below is a suggested resources that might help.

SRDS: this directory provides valuable data about media sources including: contact information, advertising rates, circulation information, audience size data, and other metrics.

Consumer Behavior & Public Opinion

Resources on the Web and tips for building a better Google search query

Combine the industry, company, or NAICS with keyword terms like "consumer behavior" "purchase decision" "product choice" via Google to search for relevant materials.

When searching via Google combine limiters with keyword to return specific results. Below are a few examples:

  • Site:.pdf will limit to PDF
  • Site:.org limits to organizational site
  • Site:.gov limits to a government website

Additional Links

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