Readings for each module are listed below.

Module 1

• Globalization (National Geographic)
• What is globalization
• Article (Harvard Business Review): "Retail doesn't cross borders: Here's why and what to do about it"
• Article (Harvard Business Review): "The growth opportunity that lies next door"
• Nike: A global presence

Module 2

• 2020 Global market outlook (YouTube video)
• Nominal GDP forecast 
• OECD Interim Economic Assessment 
• United Nations Department of Economic and Social Affairs Population Dynamics 
• How the global economy is changing: the new growth drivers 

Module 3

• Why global marketing must move beyond cultural stereotypes and go deep 
• Why focusing on cross-cultural consumers is essential for growth of your brands 
• On non-verbal communication (National Geographic) 

Module 4

• Megatrend analysis 
• The four global forces breaking all the trends (McKinsey) 
• The world in 2030: Nine megatrends to watch

Module 5

Global consumer segmentation:

• McDonald's market segmentation strategy (YouTube video) 

Module 6

• International Organization for Standardization 9002: Quality Management System 
• Currency Converter 

Module 7

• The changing world network of trade in textiles and apparel 
• Succeeding in tomorrow's global fashion market 
• Reference website for cross-boarder 

Module 8

• Reference website for Best Global Brands 
• Made in China fights for new brand image (video) 
• Made in America: What's the cost of U.S. Housewares? 

Module 9

• Reference website for Internet world stats 
• Apparel, footwear and accessories retail e-commerce revenue in the united states from 2017 to 2024 (Statista report)
• Altering the apparel industry-How the Blockchain is changing fashion 
• Food Safety and Blockchain (YouTube video)

Module 10

• What influences exchange rates? (YouTube video) 

Module 11

• ActNow for Zero-Waste Fashion
• Federal reserve bank of New York: Center for Microeconomic Data
• U.S. Organic sales break through $50 million mark in 2018
• Greening government
• Carnegie Council for Ethics in International Affairs, Ethical Challenges in Trans-Pacific Relations: Selected Essays- Two faces of economic development: The ethical controversy surrounding U.S.-Related sweatshops in developing Asian countries, by Benjamin Adam Schorr and Anabelle Wong (Visit the linked site, then click on the link to the full issue and go to page 34-35)
• History of ad regulation: Taking responsibility, raising standards
• "Tracking your plastic: Exposing recycling myths" (YouTube video)

Module 12

• Article (WWD)-"As coronavirus spotlights supply chain flaws, a new model emerges" 
• 5 Trends for 2020
• Top 10 Global Consumer Trends in 2020 Revealed by Euromonitor
• Coronavirus Is a Wake-Up Call for Supply Chain Management

Module 13

• Textbook chapter 2:  "Developing a Competitive Advantage. In: International Consumer Behavior in the 21st Century". International consumer behavior in the 21st century. Samli A.C. (2013), Springer, New York, NY
• Modern slavery act
• The top five challenges of creating a global marketing campaign
• Case 1: Microsoft strategies discuss the challenges of global markets. https://som.yale.edu/news/2013/04/microsoft-strategist-discusses-the-challenges-of-global-markets
• Case 2: Why facebook is banned in China?