Some items are only available on campus or will require authentication via EUID and Password at the point of use.
The Cambridge Handbook of Consumer Psychology
by
Michael I. Norton (Editor); Derek D. Rucker (Editor); Cait Lamberton (Editor)
Research Handbook of Innovation and Creativity for Marketing Management
by
Eric Shiu (Editor)
The Routledge Handbook of Destination Marketing
by
Dogan Gursoy (Editor); Christina G. Chi (Editor)
International Consumer Markets 2018-2019
by
By Richard K. Miller and Kelli Washington
The UNT Library Catalog contains records for items of all formats (books, journals, CDs, etc.) located in all of the libraries at UNT. There are options for searching by keyword, title, author and subject in the Basic Search of the catalog. When searching for a research topic . . .
A keyword search looks for the word(s) you enter in all fields of an item's record: title, author, subject headings, notes and more.
A subject search narrows your search and retrieves more titles relevant to your topic than a keyword search.
describe topics. For example, here are the subject headings assigned to the book, Disrupted Cities: When Infrastructure Fails. Suggested strategy: Do a keyword search first. When you find a book relevant to your topic, look at its subject headings and use them for subsequent subject searches.
Open the catalog in another window and follow these steps to conduct a keyword search. 
Open the catalog in another window and follow these steps for a subject search. 
your topic. The numbers at the right indicate how many books in the catalog are labeled with each subject heading. In the example, 6 books have the subject heading, Horses BehaviorThe UNT Libraries Media Library is located in Chilton Hall. The Media Library has audiovisual materials that are in physical format and online format.
Their UNT Video on Demand Collection provides access to films covering a variety of topics and disciplines. Once you click on the link you will be prompted to enter your euid and password. Once you have access to the system select the subject "Merchandising & Hospitality".
A helpful guide to finding online media can be found here.