Consumer behavior 2017 - 2018
Presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. The demographics chapters present valuable insight into 25 segments, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, Gay & Lesbian, Affluent, and other consumer groups. Over 650 website links - directly embedded into the electronic edition - will direct you to additional market research and other resources.