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CMHT 5440 Consumer Theory

Course guide for CMHT 5440

Module 3 Readings-Internal Influences on Consumer Behavior

Chen, M., Zhang, J., Xie, Z., & Niu, J. (2020). Online low-key conspicuous behavior of fashion luxury goods: The antecedents and its impact on consumer happiness. Journal of Consumer Behaviour, 20(1), 148-159.

Dodoo, N.A. (2018). Why consumers like Facebook brands: The role of aspirational brand personality in consumer behavior. Journal of Promotion Management, 24(1), 103-127. https:// DOI 10.1080/10496491.2017.1346536.

Ekinci, Y., Sirakaya-Turk, E., & Preciado, S. (2013). Symbolic consumption of tourism destination brands. Journal of Business Research, 66(6), 711-718.

Elen, M., D’Heer, E., Geuens, M., & Vermeir, I. (2013). The influence of mood on attitude-behavior consistency. Journal of Business Research, 66(7), 917-923.

Fabrigar, L.R., Petty, R. E., Smith, S. M., & Crites, S. L., Jr. (2006). Understanding knowledge effects on attitude-behavior consistency: The role of relevance, complexity, and amount of knowledge. Journal of Personality and Social Psychology, 90(4), 556-577.

Gurel-Atay, E., Sirgy, M.J., Webb, D., Ekici, A., Lee, D-J, & Kahle, L.R. (2020). What motivates people to be materialistic? Developing a measure of materialism motives. Journal of Consumer Behaviour, 20(3). 590-606.

Guevrémont, A. (2020). Can human brands help consumers eat better? Influence of emotional brand attachment, self-identification, and brand authenticity on consumer eating habits. Journal of Consumer Behaviour, 20(3), 803-816.

Hosany, S., & Martin, D. (2012). Self-image congruence in consumer behavior. Journal of Business Research, 65(5), 685-691.

Ingendahl, M., Hummel, D., Maedche, A., Vogel, T. (2020). Who can be nudged? Examining nudging effectiveness in the context of need for cognition and need for uniqueness. Journal of Consumer Behaviour, 20(2), 324-336.

Jiang, H., Liang, J., Wang, H., & Sun, P. (2015). The interplay of emotions, elaboration, and ambivalence on attitude-behavior consistency. Journal of Consumer Behaviour, 15(2), 126-135.

Kuchmaner, C. A. (2021). Do I seem real to you? The role of external audiences in the consumption-driven self-authentication process. Journal of Consumer Behaviour, 20(2), 487-498.  https:// DOI 10.1002/cb.1878

Mandel, N., Rucker, D.D., Levav, J., Galinsky, A. D. (2016).  The compensatory consumer behavior model: How self-discrepancies drive consumer behavior. Journal of Consumer Psychology, 27(1), 133-146.


Nikolinakou, A., & Phua, J. (2020). Do human values matter for promoting brands on social media? How social media users’ values influence valuable brand-related activities such as sharing, content creation, and reviews. Journal of Consumer Behaviour, 19(1), 13-23. https://

Novoradovskaya, D., Mullan, B., & Hasking, P. (2020). Choose to reuse: Predictors of using a reusable hot drink cup. Journal of Consumer Behaviour, 19(6), 608-617. DOI: 10.1002/cb.1834

Oyserman, D. (2009). Identity-based motivation and consumer behavior. Journal of Consumer Psychology, 19(3), 276-279.

Pauluzzo, R., & Mason, M.C. (2021). A multi-dimensional view of consumer value to explain socially-responsible consumer behavior: A fuzzy-set analysis of Generation Y’s fast-fashion consumers. Journal of Marketing Theory & Practice, (April, accessed ahead of print and do not know issue number or pages)

Sandy, C. J., Gosling, S.D., & Durant, J. (2013). Predicting consumer behavior and media preferences: The comparative validity of personality traits and demographic variables. Psychology & Marketing, 30(11), 937-949.

Smith, J.R., Terry, D., Manstead, A.S.R., Louis, W.R., & Kotterman, D., & Wolfs, J. (2008).  The attitude-behavior relationship in consumer conduct: The role of norms, past behavior, and self-identity. The Journal of Social Psychology, 148(3), 311-33. doi:

Su, N., Hu. Y., Min, H. (2019). Image congruity or functional congruity? The moderating effect from the social visibility of hotel consumption at different price levels. Journal of Hospitality & Tourism Research, 43(7), 961-979.

Thomas, R. J. (2014). Female self-enhancement, ingratiation practices and consumption symbolism: Qualitative insights into personality driven customer behaviour and evaluations of consumer electronics. Journal of Customer Behaviour, 13(4), 291-324.

Untaru, E-N., Ispas, A., & Han, H. (2020). Exploring the synergy between customer home-based and hotel-based water consumption and conservation behaviors: An empirical approach. Journal of Consumer Behaviour, 19(6), 542-555.

Vazquez, A.S., & Du, Li. & Belen del Rio-Lanza (2020, November). Word of mouth: How upward
social comparisons influence the sharing of consumption experiences. Journal of Consumer Behaviour, 20(3), 736-747.

Vroom, R.J.J., Been, Gerritta, Rompay, T.J.L., & Pruyn, A.T.H. (2018). It takes time to tango: The relative  importance of values versus traits in consumer brand relationships. Journal of Consumer Behavior, 17(6), 532-541.

Wang, X., Lin, X., Spencer, M.K. (2019). Exploring the effects of extrinsic motivation on consumer behaviors in social commerce: Revealing consumers’ perceptions of social commerce benefits. International Journal of Information Management, 45, 163-175.

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