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CMHT 5440 Consumer Theory

Course guide for CMHT 5440

Module 3 Readings-Internal Influences on Consumer Behavior

Chen, M., Zhang, J., Xie, Z., & Niu, J. (2020). Online low-key conspicuous behavior of fashion luxury goods: The antecedents and its impact on consumer happiness. Journal of Consumer Behaviour, 20(1), 148-159. https://doi-org.libproxy.library.unt.edu/10.1002/cb.1863

Dodoo, N.A. (2018). Why consumers like Facebook brands: The role of aspirational brand personality in consumer behavior. Journal of Promotion Management, 24(1), 103-127. https:// DOI 10.1080/10496491.2017.1346536.

Ekinci, Y., Sirakaya-Turk, E., & Preciado, S. (2013). Symbolic consumption of tourism destination brands. Journal of Business Research, 66(6), 711-718. https://doi-org.libproxy.library.unt.edu/10.1016/j.jbusres.2011.09.008

Elen, M., D’Heer, E., Geuens, M., & Vermeir, I. (2013). The influence of mood on attitude-behavior consistency. Journal of Business Research, 66(7), 917-923. https://doi-org.libproxy.library.unt.edu/10.1016/j.jbusres.2011.12.011

Fabrigar, L.R., Petty, R. E., Smith, S. M., & Crites, S. L., Jr. (2006). Understanding knowledge effects on attitude-behavior consistency: The role of relevance, complexity, and amount of knowledge. Journal of Personality and Social Psychology, 90(4), 556-577. http://dx.doi.org.libproxy.library.unt.edu/10.1037/0022-3514.90.4.556

Gurel-Atay, E., Sirgy, M.J., Webb, D., Ekici, A., Lee, D-J, & Kahle, L.R. (2020). What motivates people to be materialistic? Developing a measure of materialism motives. Journal of Consumer Behaviour, 20(3). 590-606. https://doi-org.libproxy.library.unt.edu/10.1002/cb.1887

Guevrémont, A. (2020). Can human brands help consumers eat better? Influence of emotional brand attachment, self-identification, and brand authenticity on consumer eating habits. Journal of Consumer Behaviour, 20(3), 803-816. https://doi-org.libproxy.library.unt.edu/10.1002/cb.1910

Hosany, S., & Martin, D. (2012). Self-image congruence in consumer behavior. Journal of Business Research, 65(5), 685-691. https://doi.org.libproxy.library.unt.edu/10.1016/j.jbusres.2011.03.015

Ingendahl, M., Hummel, D., Maedche, A., Vogel, T. (2020). Who can be nudged? Examining nudging effectiveness in the context of need for cognition and need for uniqueness. Journal of Consumer Behaviour, 20(2), 324-336. https://doi-org.libproxy.library.unt.edu/10.1002/cb.1861

Jiang, H., Liang, J., Wang, H., & Sun, P. (2015). The interplay of emotions, elaboration, and ambivalence on attitude-behavior consistency. Journal of Consumer Behaviour, 15(2), 126-135. https://doi-org.libproxy.library.unt.edu/10.1002/cb.1551

Kuchmaner, C. A. (2021). Do I seem real to you? The role of external audiences in the consumption-driven self-authentication process. Journal of Consumer Behaviour, 20(2), 487-498.  https:// DOI 10.1002/cb.1878

Mandel, N., Rucker, D.D., Levav, J., Galinsky, A. D. (2016).  The compensatory consumer behavior model: How self-discrepancies drive consumer behavior. Journal of Consumer Psychology, 27(1), 133-146. https://doi-org.libproxy.library.unt.edu/10.1016/j.jcps.2016.05.003         

Nikolinakou, A., & Phua, J. (2020). Do human values matter for promoting brands on social media? How social media users’ values influence valuable brand-related activities such as sharing, content creation, and reviews. Journal of Consumer Behaviour, 19(1), 13-23.  https://doi.org/10.1002/cb.1790

Novoradovskaya, D., Mullan, B., & Hasking, P. (2020). Choose to reuse: Predictors of using a reusable hot drink cup. Journal of Consumer Behaviour, 19(6), 608-617. DOI: 10.1002/cb.1834

Oyserman, D. (2009). Identity-based motivation and consumer behavior. Journal of Consumer Psychology, 19(3), 276-279. https://doi-org.libproxy.library.unt.edu/10.1016/j.jcps.2009.06.001

Pauluzzo, R., & Mason, M.C. (2021). A multi-dimensional view of consumer value to explain socially-responsible consumer behavior: A fuzzy-set analysis of Generation Y’s fast-fashion consumers. Journal of Marketing Theory & Practice, (April, accessed ahead of print and do not know issue number or pages)  https://doi.org/10.1080/10696679.2021.1908146

Sandy, C. J., Gosling, S.D., & Durant, J. (2013). Predicting consumer behavior and media preferences: The comparative validity of personality traits and demographic variables. Psychology & Marketing, 30(11), 937-949.

Smith, J.R., Terry, D., Manstead, A.S.R., Louis, W.R., & Kotterman, D., & Wolfs, J. (2008).  The attitude-behavior relationship in consumer conduct: The role of norms, past behavior, and self-identity. The Journal of Social Psychology, 148(3), 311-33. doi:http://dx.doi.org.libproxy.library.unt.edu/10.3200

Su, N., Hu. Y., Min, H. (2019). Image congruity or functional congruity? The moderating effect from the social visibility of hotel consumption at different price levels. Journal of Hospitality & Tourism Research, 43(7), 961-979. http://doi.org/10.1177/1096348019835602

Thomas, R. J. (2014). Female self-enhancement, ingratiation practices and consumption symbolism: Qualitative insights into personality driven customer behaviour and evaluations of consumer electronics. Journal of Customer Behaviour, 13(4), 291-324. http://dx.doi.org/10.1362/147539214X14185702584360

Untaru, E-N., Ispas, A., & Han, H. (2020). Exploring the synergy between customer home-based and hotel-based water consumption and conservation behaviors: An empirical approach. Journal of Consumer Behaviour, 19(6), 542-555.  https://doi-org.libproxy.library.unt.edu/10.1002/cb.1834V

Vazquez, A.S., & Du, Li. & Belen del Rio-Lanza (2020, November). Word of mouth: How upward
social comparisons influence the sharing of consumption experiences. Journal of Consumer Behaviour, 20(3), 736-747. https://doi-org.libproxy.library.unt.edu/10.1002/cb.1902

Vroom, R.J.J., Been, Gerritta, Rompay, T.J.L., & Pruyn, A.T.H. (2018). It takes time to tango: The relative  importance of values versus traits in consumer brand relationships. Journal of Consumer Behavior, 17(6), 532-541.  https://doi.org/10.1002/cb.1737

Wang, X., Lin, X., Spencer, M.K. (2019). Exploring the effects of extrinsic motivation on consumer behaviors in social commerce: Revealing consumers’ perceptions of social commerce benefits. International Journal of Information Management, 45, 163-175. https://doi-org.libproxy.library.unt.edu/10.1016/j.ijinfomgt.2018.11.01

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