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CMHT 5440 Consumer Theory

Course guide for CMHT 5440

Module 4 Articles-External influences on consumer behavior

Benet, S. B., & Kraft, F. B. (2019). Addiction as an indicator of vulnerability: The case of indoor tanning. Journal of Consumer Behaviour, 18(5), 378-386.

Bulut, Z.A., & Karabulut, A.N. (2018). Examining the role of two aspects of eWom in online repurchase intention: An integrated trust-loyalty perspective. Journal of Consumer Behavior, 17(4).

Cleveland, M., Rojas-Mendez, J.I., Laroche, M., & Papadopoulos, M. (2016). Identify, culture, dispositions and behavior: A cross-national examination of globalization and culture change. Journal of Business Research, 69(3), 1090-1102.

Clube, R.K.M., & Tennant, M. (2020). Exploring garment rental as a sustainable business model in the fashion industry: Does contamination impact the consumption experience? Journal of Consumer Behaviour, 19(4), 359-370.

Coker, B. (2020). Arousal enhances herding tendencies when decision making. Journal of Consumer Behaviour, 19(3), 229-239.

Cristela, M.B., Coelho, A. & Lizanets, V. (2019). The impact of brand personality on consumer behavior: The role of brand love. Journal of Fashion Marketing and Management, 23(1), 30-47.

Duffy, A. (2016). Trusting me, trusting you: Evaluating three forms of trust on an information-rich consumer review website. Journal of Consumer Behaviour, 16(3), 212-220.

Ibarra-Cantu, C., & Cheetham, F. (2021). Consumer multiculturation in multicultural marketplaces: Mexican immigrants’ responses to consumer culture construction of Tex-Mex as Mexican food. Journal of Business Research, 134, 70-77.

Ingendahl, M., Hummel, D., Maedche, A., & Vogel, T. (2020). Who can be nudged? Examining nudging effectiveness in the context of need for cognition and need for uniqueness. Journal of Consumer Behavior, 20(2), 324-336.

Kappitan, S., Mittal, S., Sundie, J.M., & Beal, D.J. (2021). What a great deal…I need that! Updating need drives frugal consumers’ responses to deep discounts. Journal of Business Research, 134, 467-479.

Kim, D.Y. & Kim, H-Y. (2021). Trust me, trust me not: A nuanced view of influencer marketing on social media. Journal of Business Research, 134, 223-232.

Liang, J., Jiang, H., & Cotte, J. (2019).  Upward intergenerational influences on parents’ innovativeness and innovation adoption: A comparative study of single- and multiple-child families. Journal of Consumer Behaviour, 18(4), 350-359.

Mittal, S., Kapitan, S., & Silvera, D.H. (2019). Go big or go home: Risk seeking for experiential choices. Journal of Consumer Behaviour, 18(2), 97-108.

Nikolinakou, A. Phua, J. (2020). Do human values matter for promoting brands on social media? How social media users’ values influence valuable brand-related activities such as sharing, content creation, and reviews. Journal of Consumer Behaviour, 19(1), 13-23.

Oklevik, O., Supphellen, M., & Maehle, N. (2020). Time to retire the concept of brand personality? Extending the critique and introducing a new framework. Journal of Consumer Behaviour, 19(3), 209-291.

Park, M., Im, H., & Kim, H-Y. (2020). “You are too friendly!” The negative effects of social media marketing on value perceptions of luxury fashion brands. Journal of Business Research, 117, 529-542.


Pillai, K., G., & Nair, S.R. (2021). The effect of social comparison orientation on luxury purchase intentions. Journal of Business Research, 134, 89-100.

Ramadan, Z., Farah, M. F., & Saada, R.B. (2021). Fooled in the relationship: How Amazon Prime members’ sense of self-control counter-intuitively reinforces impulsive buying behavior. Journal of Consumer Behaviour, (Early view, May 30, 2021).

Sharma, A., & Kanir, S. K (2017). Switching behaviour as a function of number of options: How much is too much for consumer choice decisions? Journal of Consumer Behaviour, 16(6), 153-160.

Shavitt, S., & Cho, H. (2016). Culture and consumer behavior: The role of horizontal and vertical cultural factors. Current Opinion in Psychology, 8, 149-154.

Soares, A.M., Frhangmehr, M., & Shoham. A. (2007). Hofstede’s dimensions of culture in international marketing studies. Journal of Business Research, 60, 277-284.

Stewart, K., & Koh, H.E. (2017). Hooked on a feeling: The effect of music tempo on attitudes and the mediating role of consumers’ affective responses. Journal of Consumer Research, 16(6), 550-564.

Trivedi, J., & Sama, R. (2020). Determinants of consumer loyalty towards celebrity-owned restaurants: The mediating role of brand love. Journal of Consumer Behaviour, 20(3), 748-761.

van Berlo, Z.M.C., van Reijmersdal, E.A., & Rozendaal, E. (2020). Adolescents and handheld advertising: The roles of brand familiarity and smartphone attachment in the processing of mobile advergames. Journal of Consumer Behaviour, 19(5), 438-449.

Youn, S. (2020). A trip down memory lane: Antecedents and outcomes of ad-evoked nostalgia on Facebook. Journal of Consumer Behaviour, 19(4), 314-326.

Module 4 Video-5 Stages of the Consumer Decision-Making Process and How it's Changed

Module 4 Video-Understanding Consumer Behavior From the Inside Out

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