Advertising Librarian
MRI Simmons Catalyst
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MRI Simmons Catalyst****SELECT Launch 2.0 in the top right part of the banner after accessing MRI Simmons Catalyst. 2.0 is the newer version you'll want to use.****
Catalyst is a consumer insights and activation engine that informs marketing strategy and streamlines the use of data to drive business results. -
How to use Catalyst, powered by MRI-Simmonsvideo tutorial
Quick Video Tutorials
Excellent video tutorials by former University of Wisconsin Milwaukee business librarian, Kierra Holst. Kierra is now the Business Librarian at the University of North Texas.
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MRI Simmons Catalyst IntroductionAn introduction to the MRI Simmons Catalyst Database 2.0 update. Including types of content and a brief overview of the types of data offered.
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Creating Quick Reports in MRI Simmons CatalystA walk through of how to create Quick Reports to view demographic data on MRl Simmons Catalyst.
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Interpreting MRI Simmons Catalyst Quick ReportsA quick walkthrough of how to interpret a MRI Simmons Catalyst Quick Report. Reviewing the Demographic and Segmentation report types.