Journal Article #1 – eSports

Required

Heere, B. (2018). Embracing the sportification of society: defining e-sports through a polymorphic view on sport. Sport Management Review, 21(1), 21-24.

Optional

Cunningham, G. B., Fairley, S., Ferkins, L., Kerwin, S., Lock, D., Shaw, S., & Wicker, P. (2018). eSport: Construct specifications and implications for sport management. Sport Management Review, 21(1), 1-6.

Journal Article #2 – Sport Spectator Motivation

Required

Qian, T. Y., Wang, J. J., Zhang, J. J., & Lu, L. Z. (2019). It is in the game: Dimensions of esports online spectator motivation and development of a scale. European Sport Management Quarterly, 1-22.

Optional

Wann, D. L. (1995). Preliminary validation of the sport fan motivation scale. Journal of Sport and Social issues, 19(4), 377-396.

Kim, Y. K., & Trail, G. (2010). Constraints and motivators: A new model to explain sport consumer behavior. Journal of Sport Management, 24(2), 190-210.

Trail, G. T., & James, J. D. (2001). The motivation scale for sport consumption: Assessment of the scale's psychometric properties. Journal of Sport Behavior, 24(1), 108-127.

Journal Article #3 – Sport Participant Motivation

Required

Wendling, E., Flaherty, M., Sagas, M., & Kaplanidou, K. (2018). Youth athletes' sustained involvement in elite sport: An exploratory examination of elements affecting their athletic participation. International Journal of Sports Science & Coaching, 13(5), 658-673.

Optional

Filo, K., Funk, D. C., & O’Brien, D. (2009). The meaning behind attachment: Exploring camaraderie, cause, and competency at a charity sport event. Journal of Sport Management, 23(3), 361-387.

Journal Article #4 – Branding 

Required

Popp, B., & Woratschek, H. (2016). Introducing branded communities in sport for building strong brand relations in social media. Sport Management Review, 19(2), 183-197.

Optional

Kang, C., Bennett, G., & Peachey, J. W. (2016). Five dimensions of brand personality traits in sport. Sport Management Review, 19(4), 441-453.

Journal Article #5 – Service Quality

Required

Howat, G., & Assaker, G. (2016). Outcome quality in participant sport and recreation service quality models: Empirical results from public aquatic centres in Australia. Sport Management Review, 19(5), 520-535.

Optional

Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). Servqual: A multiple-item scale for measuring consumer perc. Journal of retailing, 64(1), 12-40.

McDonald, M. A., Sutton, W. A., & Milne, G. R. (1995). TEAMQUAL: Measuring service quality in professional team sports. Sport Marketing Quarterly, 4(2), 9-15.

Theodorakis, N., Kambitsis, C., & Laios, A. (2001). Relationship between measures of service quality and satisfaction of spectators in professional sports. Managing Service Quality: An International Journal, 11(6), 431-438.

Crompton, J. L., MacKay, K. J., & Fesenmaier, D. R. (1991). Identifying dimensions of service quality in public recreation. Journal of Park and Recreation Administration, 9(3), 15-27.

Kim, D., & Kim, S. Y. (1995). QUESC: An instrument for assessing the service quality of sport centers in Korea. Journal of sport management, 9(2), 208-220.

Journal Article #6 – Perceived Value

Required

Kunkel, T., Doyle, J. P., & Berlin, A. (2017). Consumers’ perceived value of sport team games—A multidimensional approach. Journal of Sport Management, 31(1), 80-95.

Optional

Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2-22.

Sweeney, J. C., & Soutar, G. N. (2001). Consumer perceived value: The development of a multiple item scale. Journal of retailing, 77(2), 203-220.

Journal Article #7 – Sport Endorsement (experimental design)

Required

Lee, Y., & Koo, J. (2015). Athlete endorsement, attitudes, and purchase intention: The interaction effect between athlete endorser-product congruence and endorser credibility. Journal of Sport Management, 29(5), 523-538.

Optional

Kamins, M. A. (1990). An investigation into the “match-up” hypothesis in celebrity advertising: When beauty may be only skin deep. Journal of advertising, 19(1), 4-13.

Till, B. D., & Busler, M. (2000). The match-up hypothesis: Physical attractiveness, expertise, and the role of fit on brand attitude, purchase intent and brand beliefs. Journal of advertising, 29(3), 1-13.

Journal Article #8 – Sport Sponsorship 

Required

Ko, Y. J., Chang, Y., Park, C., & Herbst, F. (2017). Determinants of consumer attitude toward corporate sponsors: A comparison between a profit and nonprofit sport event sponsorship. Journal of Consumer Behaviour, 16(2), 176-186.

Optional

Zaharia, N., Biscaia, R., Gray, D., & Stotlar, D. (2016). No more “good” intentions: Purchase behaviors in sponsorship. Journal of Sport Management, 30(2), 162-175.

Journal Article #9 – Pricing Strategy

Required

Drayer, J., Shapiro, S. L., & Lee, S. (2012). Dynamic ticket pricing in sport: An agenda for research and practice. Sport Marketing Quarterly, 21(3), 184-194.

Optional

Howard, D. R., & Crompton, J. L. (2004). Tactics used by sports organizations in the United States to increase ticket sales. Managing Leisure, 9(2), 87-95.

Journal Article #10 – Satisfaction 

Required

Inoue, Y., Sato, M., Filo, K., Du, J., & Funk, D. C. (2017). Sport spectatorship and life satisfaction: A multicountry investigation. Journal of Sport Management, 31(4), 419-432.

Optional

Lee, J. S., & Kang, J. H. (2015). Effects of sport event satisfaction on team identification and revisit intent. Sport Marketing Quarterly, 24(4), 225.