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CMHY 3950 Creating Consumer Experiences

Course Guide for CMHY 3950

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Ariely, D. (2000).  Controlling the information flow: Effects on consumers’ decision making and preferences. Journal of Consumer Research, 27(2), 233-248. doi:10.1086/314322

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Foroudi, P., Gupta, S., Sivarajah, U., & Broderick, A. (2018). Investigating the effects of smart technology on customer dynamics and customer experience. Computers in Human Behavior, 80, 271-282. doi:10.1016/j.chb.2017.11.014

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Hamilton, R., Thompson, D., Bone, S., Chaplin, L. N., Griskevicius, V., Goldsmith, K., . . . Zhu, M. (2018). The effects of scarcity on consumer decision journeys. Journal of the Academy of Marketing Science, , 1-19. doi:10.1007/s11747-018-0604-7

Helm, A. E., Moulard, J. G., & Richins, M. (2015). Consumer cynicism: Developing a scale to measure underlying attitudes influencing marketplace shaping and withdrawal behaviours. International Journal of Consumer Studies, 39(5), 515-524. doi:10.1111/ijcs.12191

Houdek, P., Koblovský, P., Šťastný, D., & Vranka, M. (2018). Consumer decision making in the information age. Society, 55(5), 422-429. doi:10.1007/s12115-018-0283-5

Iankova, S., Davies, I., Archer-Brown, C., Marder, B., & Yau, A. (2018). A comparison of social media marketing between B2B, B2C and mixed business models. Industrial Marketing Management, doi:10.1016/j.indmarman.2018.01.001

Kadic-Maglajlic, S., Micevski, M., Arslanagic-Kalajdzic, M., & Lee, N. (2017). Customer and selling orientations of retail salespeople and the sales manager's ability-to-perceive-emotions: A multi-level approach. Journal of Business Research, 80, 53-62. doi:10.1016/j.jbusres.2017.06.023

Kotni, V. V. Devi Prasad. (2017). Paradigm shift from attracting footfalls for retail store to getting hits for E-stores: An evaluation of decision-making attributes in E-tailing. Global Business Review, 18(5), 1215-1237. doi:10.1177/0972150917710133

Kranzbühler, A., Kleijnen, M. H. P., & Verlegh, P. W. J. (2018). Outsourcing the pain, keeping the pleasure: Effects of outsourced touchpoints in the customer journey. Journal of the Academy of Marketing Science, , 1-20. doi:10.1007/s11747-018-0594-5

Krishnamurthy, A., & Kumar, S. R. (2015). Exploring the formation of consumer expectations. Journal of Customer Behaviour, 14(1), 7-31. doi:10.1362/147539215X14267608004005

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Poncin, I., Garnier, M., Ben Mimoun, M. S., & LSycamore Libraryercq, T. (2017). Smart technologies and shopping experience: Are gamification interfaces effective? The case of the smartstore. Technological Forecasting & Social Change, 124, 320-331. doi:10.1016/j.techfore.2017.01.025

Priporas, C., Stylos, N., & Fotiadis, A. K. (2017). Generation Z consumers' expectations of interactions in smart retailing: A future agenda. Computers in Human Behavior, 77, 374-381. doi:10.1016/j.chb.2017.01.058

Schmitt, B., Joško Brakus, J., & Zarantonello, L. (2015). From experiential psychology to consumer experience doi://doi.org/10.1016/j.jcps.2014.09.001

Seo, Y., & Gao, H. (2015). Towards a value-based perspective of consumer multicultural orientation. European Management Journal, 33(1), 30-36. doi:10.1016/j.emj.2014.06.001

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Trudeau H, S., & Shobeiri, S. (2016). The relative impacts of experiential and transformational benefits on consumer-brand relationship. Journal of Product & Brand Management, 25(6), 586-599. doi:10.1108/JPBM-07-2015-0925

Venkatesh, V., & Agarwal, R. (2006). Turning visitors into customers: A usability-centric perspective on purchase behavior in electronic channels. Management Science, 52(3), 367-382. doi:10.1287/mnsc.1050.0442

Wagner, G., Schramm-Klein, H., & Steinmann, S. (2018). Online retailing across e-channels and e-channel touchpoints: Empirical studies of consumer behavior in the multichannel e-commerce environment doi://doi.org/10.1016/j.jbusres.2018.10.048

Wei, W., Torres, E. N., & Hua, N. (2017). The power of self-service technologies in creating transcendent service experiences the paradox of extrinsic attributes. International Journal of Contemporary Hospitality Management, 29(6), 1599-1618. doi:10.1108/IJCHM-01-2016-0029

Yi, Y., & La, S. (2004). What influences the relationship between customer satisfactions and repurchase intention? investigating the effects of adjusted expectations and customer loyalty. Psychology and Marketing, 21(5), 351-373. doi:10.1002/mar.20009

Yi, Z., Wang, Y., Liu, Y., & Chen, Y. (2018). The impact of consumer fairness seeking on distribution channel selection: Direct selling vs. agent selling. Production and Operations Management, 27(6), 1148-1167. doi:10.1111/poms.12861

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