Concepts covered in the course:
- Consumer experience
- Consumer behavior
- Consumer value orientation
- Consumer decision making for product/services
- Driving consumer choice
- Competitive strategies
- Market disruption
- Commerce and e-commerce
- Profit-centered strategies to attract, satisfy and keep customers
This course guide provides information on resources available from the UNT Libraries. Use the tabs at the top of the page to find out about the following resources:
- Introduction
- An overview of the guide
- Help resources
- Finding Books and Media
- Tips on finding books and media
- Suggested book titles covering topics in the course
- Finding Articles
- How to search for articles
- Available databases
- Suggested Articles and Industry Publications
- Government Resources
- Datasets Resources
- Managing Your Research
- Resources available that will help you organize your research
