Week 1

Public School Priorities in a Political Year: Findings from the 52nd annual PDK poll. (2020). Phi Delta Kappan, 102(1), NP1–NP16. 

Week 2
“Communication Tips for Principals” from NSPRA (link)

“A Principal’s Top 10 List for Successful Communications” (link)

Week 3
 “Taking Care of the People Who Take Care of You”

Week 4

"8 Ways Schools Can Form a Better Relationship with the Media."    

Blog Post - "10 Ways for New School Leaders to Use Twitter"

Week 5
Excerpt from How to Say the Right Thing Every Time , 2nd Edition, by Robert D. Ramsey, Corwin Press, 2009
Source - Excerpt from How to Say the Right Thing Every Time, 2nd Edition, by Robert D. Ramsey, Corwin Press, 2009, pg. 230.A Seven-Step Code for Saying the Right Thing

Week 6
“The Case for Teachers on Twitter” (link)

"10 Ways for New School Leaders to Use Twitter" (link)

Week 7
No outside reading is required.  A Major Assignment is due this week.

Week 8
This is the last week in the course and will conclude with a final exam.
One of my colleagues shared with me the article noted below that demonstrates that issues related to communications and public relations with the school community are not all “new.”

Gans, R. (1954). Issues in school, community relations. Educational Leadership, 11, 297–299.