training video on how to get started using Catalyst

In this video, Ohio University business librarian, Chad Boeninger, demonstrates how to use the more advanced cross tab features in Simmons to analyze demographic characteristics of consumers. He uses consumers of the amusement and theme parks industry in this example, though the steps outlined here can be applied to most consumer product categories and national brands.

Use Simmons to create demographic profiles of consumers of a particular product or brand, or who engage in a particular consumer activity. This video uses the amusement park / theme park consumer as an example.

In this video, Ohio University business librarian, Chad Boeninger, demonstrates how to use Simmons to create a Demographic Profile of ice cream consumers.

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