Advertising Librarian
MRI Simmons Catalyst
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MRI-Simmons CatalystMRI-Simmons Catalyst (formerly Insights) is a a consumer insights and activation engine that informs marketing strategy and streamlines the use of data to drive business results.
How to use Catalyst, powered by MRI-Simmons
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How to use Catalyst, powered by MRI-Simmonstraining video on how to get started using Catalyst
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How to use data cross tabs to analyze amusement park consumers in SimmonsIn this video, Ohio University business librarian, Chad Boeninger, demonstrates how to use the more advanced cross tab features in Simmons to analyze demographic characteristics of consumers. He uses consumers of the amusement and theme parks industry in this example, though the steps outlined here can be applied to most consumer product categories and national brands.
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Create Amusement Park Consumer Demographic Profiles in SimmonsUse Simmons to create demographic profiles of consumers of a particular product or brand, or who engage in a particular consumer activity. This video uses the amusement park / theme park consumer as an example.
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Gather Demographic Data About Ice Cream Consumers in SimmonsIn this video, Ohio University business librarian, Chad Boeninger, demonstrates how to use Simmons to create a Demographic Profile of ice cream consumers.
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MRI-Simmons Catalyst Resource CenterTutorials, study resources, user guides, and more