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JOUR 4270 Strategic Social Media

Fall 2025

Selected Readings

Strategic Communication: An Introduction to Theory and Global Practice, 2nd edition by Jesper Falkheimer; Mats Heide
ebook
Strategic Communication: Campaign Planning, 3rd edition by James Mahoney
ebook
Strategic Communications for PR, Social Media and Marketing, 8th edition by Laurie J Wilson, Joseph Ogden, Chris Wilson
Call Number: HD 30.3 .W55 2023

print
Sycamore Library

Last Updated: Aug 16, 2025 10:58 AM
URL: https://guides.library.unt.edu/jour4270
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Subjects: Journalism, Public Relations

Tags: Social Media, Strategic Communication