Market Research and American Business Market Research and American Business provides insight into the American consumer boom of the mid-20th century through access to market research reports of Ernest Dichter. Documents include reports, proposals, case studies, surveys, questionnaires, correspondence, memorandums, and pilot studies. Documents are indexed by company, brand, and industry ranging from advertising, automobiles, and airlines, to household products, banking, pharmaceutical, television and tobacco. An interactive chronology also shows the milestones in American comsumer culture and business history.