Readings for each module are listed below.

Module 1

• Globalization (National Geographic)
• What is globalization
• Article (Harvard Business Review) "Retail doesn't cross borders: Here's why and what to do about it"
• Article (Harvard Business Review) "The growth opportunity that lies next door"
• Nike: A global presence 

Module 2

• 2020 Global market outlook (YouTube video) 
• Nominal GDP forecast 
• OECD Interim Economic Assessment 
• United Nations Department of Economic and Social Affairs Population Dynamics 
• How the global economy is changing: the new growth drivers 

Module 3

• Why global marketing must move beyond cultural stereotypes and go deep 
• Why focusing on cross-cultural consumers is essential for growth of your brands 
• On non-verbal communication (National Geographic) 

Module 4

• Megatrend analysis 
• The four global forces breaking all the trends (McKinsey)
• The world in 2030: Nine megatrends to watch 

Module 5

Global consumer segmentation:

• McDonald's market segmentation strategy-https://www.youtube.com/watch?time_continue=63&v=-z-RWTvckkI&feature=emb_logo

Module 6

• International Organization for Standardization 9002: Quality Management System- https://www.iso.org/obp/ui/#iso:std:iso:ts:9002:ed-1:v1:en
• Currency Converter-https://www1.oanda.com/currency/converter/

Module 7

• The changing world network of trade in textiles and apparel-https://www.ers.usda.gov/amber-waves/2004/september/the-changing-world-network-of-trade-in-textiles-and-apparel/
• Succeeding in tomorrow's global fashion market-https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/succeeding-in-tomorrows-global-fashion-market
• Reference website for cross-boarder-https://www.cbcommerce.eu/

Module 8

• Reference website for Best Global Brands - https://interbrand.com/best-brands/ 
• Made in China fights for new brand image video- https://money.cnn.com/2016/01/21/technology/davos-made-in-china/
• Made in America: What's the cost of U.S. Housewares?- https://abcnews.go.com/Business/made-america-domestically-made-furniture-appliances-cost-imported/story?id=13049571

Module 9

• Reference website for Internet world stats-https://www.internetworldstats.com/top20.htm
• Apparel, footwear and accessories retail e-commerce revenue in the united states from 2017 to 2024 (Statista report)
• Altering the apparel industry-How the Blockchain is changing fashion: https://www.forbes.com/sites/samantharadocchia/2018/06/27/altering-the-apparel-industry-how-the-blockchain-is-changing-fashion/#48d4538a29fb
• Food Safety and Blockchain (YouTube video)- https://www.youtube.com/watch?time_continue=6&v=CYJILzRKJmQ&feature=emb_logo

Module 10

• What influences exchange rates?- https://www.youtube.com/watch?v=oDDbVC3Hekc&feature=emb_logo

Module 11

• ActNow for Zero-Waste Fashion- https://www.un.org/sustainabledevelopment/blog/2019/08/actnow-for-zero-waste-fashion/
• Federal reserve bank of New York: Center for Microeconomic Data- https://www.newyorkfed.org/microeconomics/hhdc.html
• U.S. Organic sales break through $50 million mark in 2018- https://www.globenewswire.com/news-release/2019/05/17/1826998/0/en/U-S-organic-sales-break-through-50-billion-mark-in-2018.html
• Greening government- https://www.canada.ca/en/treasury-board-secretariat/services/innovation/greening-government.html
• Carnegie Council for Ethics in International Affairs, Ethical Challenges in Trans-Pacific Relations:Selected Essays- Two faces of economic development: The ethical controversy surrounding U.S.-Related sweatshops in developing Asian countries, by Benjamin Adam Schorr and Anabelle Wong- https://www.carnegiecouncil.org/publications/articles_papers_reports/0178 , then click on the link to the full issue and  go to page 34-35.
• History of ad regulation: Taking responsibility, raising standards- https://www.asa.org.uk/about-asa-and-cap/our-history.html
• Video: "Tracking your plastic: Exposing recycling myths"- https://www.youtube.com/watch?v=c8aVYb-a7Uw

Module 12

• Article (WWD)-"As coronavirus spotlights supply chain flaws, a new model emerges" 
• 5 Trends for 2020: https://trendwatching.com/quarterly/2019-11/5-trends-2020/
• Top 10 Global Consumer Trends in 2020 Revealed by Euromonitor: https://blog.euromonitor.com/top-10-global-consumer-trends-in-2020-revealed-by-euromonitor/
• Coronavirus Is a Wake-Up Call for Supply Chain Management-https://hbr.org/2020/03/coronavirus-is-a-wake-up-call-for-supply-chain-management

Module 13

• Textbook chapter 2:  "Developing a Competitive Advantage. In: International Consumer Behavior in the 21st Century". International consumer behavior in the 21st century. Samli A.C. (2013), Springer, New York, NY
• Modern slavery act: http://www.legislation.gov.uk/ukpga/2015/30/contents/enacted
• The top five challenges of creating a global marketing campaign: https://www.forbes.com/sites/forbestechcouncil/2017/07/19/the-top-five-challenges-of-creating-a-global-marketing-campaign/#88460f072eb7
• Case 2: Why facebook is banned in China?- https://www.investopedia.com/articles/investing/042915/why-facebook-banned-china.asp