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MKTG 3650: Foundations of Marketing Practice

This guide helps MKTG 3650 students access library resources related to marketing and general business research.

What's the difference between news and trade articles?

Consider the following to understand the difference between news and trade articles:

  • Trade publications provide information for individuals in a specific industry or field.
  • Substantive news informs or educates the general public on a particular issue or topic.
  • Popular news reflects on popular culture of the time and often brings entertainment value.
  • Sensational news incites emotions, interest or reactions and is typically inaccurate.

Content adapted from OLIN Library at Cornell University and California State University, Chico

Find News & Trade Articles at UNT Libraries

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