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CMHT 5600 Managing Customer Experiences

Welcome to the Class Page for CMHT 5600 Managing Customer Experiences

Instructor:  Judith Forney

E-mail:  jforney@unt.edu

Overview of the CMHT 5600 Course Guide

Concepts covered in the course:

  • Consumer experience
  • Consumer behavior
  • Consumer value orientation
  • Consumer decision making for product/services
  • Driving consumer choice
  • Competitive strategies
  • Market disruption
  • Commerce and e-commerce
  • Profit-centered strategies to attract, satisfy and keep customers

This course guide provides information on resources available from the UNT Libraries. Use the tabs at the top of the page to find out about the following resources:

  • Introduction
    • an overview of the guide
    • help resources
  • Finding Books and Media
    • ​​Tips on finding books and media
    • ​Suggested book titles covering topics in the course
  • Finding Articles
    • how to search for articles
    • available databases
  • Suggested Articles and Industry Publications
  • Government Resources
  • Datasets Resources
  • Managing Your Research
    • Resources available that will help you organize your research

Helpful Library Links

Subject Librarian

Mary Ann Venner's picture
Mary Ann Venner
Contact:
Associate Dean for Public Services
Willis Library, Room 252
940 565 2868

maryann.venner@unt.edu

www.library.unt.edu
Website

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Questions?  Use our Ask Us Service to ask us your question by email, phone, or in-person help.

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