Guides: MGMT 4235: Social Entrepreneurship: Introduction

What is this and where do I start?

Welcome to the research guide for MGMT 4235: Social Entrepreneurship! You will find a collection of resources here that will help you complete your course activities, assignments, and projects. Also, be sure and take advantage of our free subscription to the Wall Street Journal.

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The last two buttons cover resources that explain how to cite your sources and use the citation management system, Refworks.

If you need help, feel free to contact me, Yvonne Dooley, your Business Librarian.

Required Research Readings

Kerr, S. (1975). On the Folly of Rewarding A, While Hoping for B. Academy of Management Journal, 18(4), 769–783. https://libproxy.library.unt.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=4408031&scope=site

Short, C. E., Short, J. C. (2023). The artificially intelligent entrepreneur: ChatGPT, prompt engineering, and entrepreneurial rhetoric creation. Journal of Business Venturing Insights, 19. https://doi.org/10.1016/j.jbvi.2023.e00388.

Short, J. C., Wolfe, M. T., Cooper, D. (2022). Pursuing crowdfunding success: A practical guide and checklist. Business Horizons, 65(1),
1-6. https://doi.org/10.1016/j.bushor.2021.08.002.

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Current relevant e-books

The B Corp Handbook, Second Edition by Ryan Honeyman; Tiffany Jana
Call Number: Electronic Book
ISBN: 9781523097555
Publication Date: 2019-04-23
This book shows how using business as a force for good, not just pursuing short-term profits, can be better for consumers, employees, local communities, the environment, and your company's long-term bottom line. The authors demonstrate how using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase trust in your brand.
In the Business of Change by Elisa Birnbaum
Call Number: HA32 .H56 2017
ISBN: 9780865718715
Publication Date: 2018-05-29
A practical guide that showcases how social entrepreneurs from places such as New York, Chicago, Los Angeles, San Francisco, and Vancouver, who are weary of waste, injustice, and government inaction, are using business savvy to tackle challenges in their communities.
The Social Entrepreneur's Playbook, Expanded Edition by Ian C. MacMillan; James D. Thompson
Call Number: Electronic book
ISBN: 9781613630303
Publication Date: 2013-11-12
WEconomy by Craig Kielburger; Holly Branson; Marc Kielburger; Sheryl Sandberg (Foreword by); Richard Branson (Epilogue by)
Call Number: Electronic Book
ISBN: 9781119447795
Publication Date: 2018-03-07
WEconomy is a roadmap to uncovering the methods of megastars like Oprah Winfrey, Earvin "Magic" Johnson, and Sir Richard Branson, who make the world a better place through purposeful--and highly successful--business strategies. The authors share in candid detail, the setbacks and achievements they experienced building successful enterprises and charities--with purpose.