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MKTG 4280: Global Marketing Issues and Practice

A guide to supplement resources for MKTG 4280 students

What is this and where do I start?

Welcome to the research guide for MKTG 4280: Global Marketing Issues and Practice!  You will find a collection of resources here that will help you better understand marketing concepts and begin to learn where to go for general business research.

Use the navigational buttons on the left to explore resources that cover:

The last button cover resources that explain how to cite your sources.

If you need help, feel free to contact me, Yvonne Dooley, your Business Librarian.

Also, be sure and take advantage of our free subscription to the Wall Street Journal.

Current relevant e-books

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