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JOUR 3020:Advertising Account Planning: Introduction

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Welcome to the Class Page for JOUR 3020: Advertising Account Planning

Explores the role of the account planner who develops innovative ways to engage consumers, writes the creative brief and inspires the copywriter/art director team as they create advertising messages. Students learn to think critically and to understand the use of both primary and secondary research to develop key insights. Students are also exposed to strategic thinking as they write the creative brief and other communication that advertising professionals use to solve business problems.


Accessing and Using MRI+ Mediamark

Please emphasize within the instructions for access to the GfK MRI University Reporter, that they are NOT to register for a FREE account. See JPEG for steps.

Once they click “OK” on the message above the following screen appears.
If they click on the “Don’t have a registration code?” link they will be redirecting to create a new FREE account, which does not provide them access to the GfK MRI University Reporter, but rather free access to our Magazine Pocketpiece.
If any student have registered for the FREE account we will need to delete that account and they will need to re-register using the code.

GfK MRI will issue a registration code (key) upon your agreed renewal and there will be an expiration date associated with the university account for that registration code (key) of December 31st every year and a new registration code will be issued in early January. The students will use this same registration code (key) to register for access to the online UIR program, however students will have two (2) cycle dates of expiration associated with the registration code (key) of June 30th and December 31st every year. On these dates students access will be deactivated. If a student is deactivated on June 30th, however, and she requires continued access she simply will re-register using the same registration code and will again have access to the online UIR program until December 31st at which time she will again be deactivated. These expiration dates will help to maintain security of the online UIR.
Contact Doug Campbell for registration code:

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