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CMHT 5440 Consumer Theory

Course Guide for CMHT 5440

Module 3 Readings

Belk, R. W.  (1988).  Possessions and the extended selfJournal of Consumer Research, 15, 139-   168.


Gambetti, R. C., Graffigna, G., & Biraghi, S.  (2012).  The grounded theory approach to consumer-brand engagement:  The practitioner’s standpointInternational Journal of    Market Research, 54(5), 659-687.


Ho, S.Y., & Bodoff, D. (2014).  The effects of web personalization on user attitude and behavior:  An integration of the elaboration likelihood model and consumer search theory. MIS Quarterly, 38(2), 497-520.


Lee, J., & Shrum, L.J.  (2012). Conspicuous consumption versus charitable behavior in response to social exclusion:  A differential needs explanationJournal of Consumer Research, 39(3), 530-544.


Mandel, N., Rucker, R.D., Levav, J., & Galinsky, A. D.  (2017).  The compensatory consumer behavior model:  How self-discrepancies drive consumer behaviorJournal of Consumer      Psychology, 27(1), 133-146.


Mourali, M. & Yang, Z.  (2013). The dual role of power in resisting social influenceJournal of Consumer Research, 40, 539-554.


Sirgy, M. J. (1982). A self-concept in consumer behavior:  A critical reviewJournal of Consumer Research, 9, 287-30



Module 3 Videos