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MKTG 3710: Marketing Research & Analytics

Library guide for MKTG 3710: Marketing Research and Analytics

News vs. Scholarly Articles: Understanding the Difference

Evaluating different types of resources:

  • Scholarly/Peer Reviewed Article: written, read and sometimes evaluated by experts in their field. The purpose of a scholarly article is to inform and report on research in a specific discipline.
  • Trade Publication: provide information for individuals in a specific industry or field.
  • Substantive News: provide information to inform or educate the general public on a particular issue or topic. 
  • Popular News: reflect on popular culture of the time and often bring an entertainment value.
  • Sensational Newsintends to incite emotions, interest or reactions. Sensational news is typically inaccurate.

Content adapted from Olin Library at Cornell University and CSU, Chico 

Where do I go for business news and scholarly articles?

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