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MKTG 3710: Marketing Research & Analytics

Library guide for MKTG 3710: Marketing Research and Analytics

SWOT Analysis Reports

Where do I go for company overviews, competitors and structure?

UNT Libraries pay for access to subscription databases that include the following company research resources:

Resources on the Web & Tips for Better Google Searches

Search for the Company Name or Ticker symbol via Google to access company produced materials.

When searching via Google combine limiters with keyword to return specific results. Below are a few examples:

  • Site:.pdf will limit to PDF
  • limits to organizational site
  • limits to a government website

"How to Search Google Like a Pro: 10 Tips & Tricks for Google and Beyond" -- an article from The Guardian

Financials & SEC Filings

Free resources from the Federal Government and Others

  • EDGAR: Financial filings, reports and registrations filed for international and domestic companies withe the Securities and Exchange Commission (SEC)
  • Annual Report Service from The Public Register

Historical Company Reports


Analyst Reports

Additionally, a variety of valuable, free internet resources for accessing company analysis and stock information. 

Additional Links