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BUSI 4940: Business Policy

This guide provides information and links to resources to help you complete assignments for the BUSI 4940: Business Policy capstone course.

What is strategy?

There is no agreed upon definition or framework for the concept of strategy. However, most scholars agree that the success of a business strategy is usually measured by the organization's ability to create a competitive advantage, which leads to higher profit margins.

In this assignment, you will need to formulate strategic options for your company and select (with justifications) the preferred strategic path. Once the preferred strategy is selected, you will need to estimate the likely financial impact of the plan on your company.

How do I formulate strategic options?

Again, there is no step-by-step guide that will help you formulate strategic options for your company. With the information you have gained so far, you may have some idea of what those options might be. However, if you are still unsure, consider analyzing the company's various activities that design, produce, sell, deliver, and service goods -- these activities incur costs and generate willingness to pay (Ghemawat & Rivkin, 2014).

For other ideas, see:

Bungay, S. (2019). 5 Myths About Strategy. Harvard Business Review Digital Articles, 2–5.

Bussgang, J., & Bacon, J. (2020). When Community Becomes Your Competitive Advantage. Harvard Business Review Digital Articles, 2–6.

Pedersen, C. L., & Ritter, T. (2018). Stress Test Your Company’s Competitive Edge with These 4 Questions. Harvard Business Review Digital Articles, 2–6.


Ghemawat, P & Rivkin, J. (2014, January 31). Strategy reading: Competitive advantage. In R. Casadesus-Masanell (Ed.). Core curriculum: Strategy (1-29). Harvard Business Publishing.

What information might help formulate them?

Information that might help with formulating strategic options include:

Contact Yvonne Dooley at for help using any of these databases.

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