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Business Research Basics

Introduction to conducting business research at UNT Libraries

Use of Demographics and Data in Business

Location, location, location!!
Demographics can tell a lot about a business's target customer and its location -- age, income, transportation, etc.

Data can offer information about industry climate.
Data can offer information about variety, velocity and volume of a business's success.


Finding Articles about Demographics and Data

Here are a few articles about data and business.

Finding Demographics and Data

Use the databases above to locate valuable datasets. 

Below are additional helpful resources for locating datasets.

Visualizing the Data

Telling a business story with images can be very impactful. From GIS to charts and graphs, there are a variety of resources for visualizing success.

Additional Links