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Business Research Basics

Introduction to conducting business research at UNT Libraries

Advertising Expenditures

Locating information on advertising expenditures can be difficult. Below is a suggested resource that might help.

SRDS: this database provides valuable data about media sources including: contact information, advertising rates, circulation information, audience size data, and other metrics.

Demographics & Target Markets

Product Research

Resources on the Web

  • American Customer Satisfaction Index -- Univ. of Michigan's Ross School of Business produced index measuring the satisfaction of U.S. household consumers with the quality of products and services offered by both foreign and domestic firms with significant share in U.S. markets

Consumer Behavior & Public Opinion

Resources on the Web and tips for building a better Google search query

Combine the industry, company, or NAICS with keyword terms like "consumer behavior" "purchase decision" "product choice" via Google to search for relevant materials.

When searching via Google combine limiters with keyword to return specific results. Below are a few examples:

  • Site:.pdf will limit to PDF
  • limits to organizational site
  • limits to a government website

Additional Links