Locating information on advertising expenditures can be difficult. Below is a suggested resource that might help.

SRDS: this database provides valuable data about media sources including: contact information, advertising rates, circulation information, audience size data, and other metrics.

• SRDS Business Media Source​

Journals & Periodicals

• AdMedia
• AdWeek
• Advertising Age
• Advertising Age International

Resources from the Federal Government

• U.S. Census Bureau
• Census Bureau's American FactFinder
• Bureau of Labor Statistics Demographics
• Small Business Administration Resource Guide

Resources from the Federal Government

• Consumer Product Safety Commission
• Household Product Database
• U.S. Patent & Trademark Office
• U.S. Copyright Office

Resources on the Web

• American Customer Satisfaction Index -- Univ. of Michigan's Ross School of Business produced index measuring the satisfaction of U.S. household consumers with the quality of products and services offered by both foreign and domestic firms with significant share in U.S. markets

Public Opinion Polling

• Gallup
• Pew Research Center
• Rasmussen Reports
• NY Times Polls and Public Opinion
• Cornell Institute for Social & Economic Research (CISER) Surveys

Information from the Federal Government

• FDA Consumer Behavior Research
• Food Consumption from the USDA

Resources on the Web and tips for building a better Google search query

Combine the industry, company, or NAICS with keyword terms like "consumer behavior" "purchase decision" "product choice" via Google to search for relevant materials.

When searching via Google combine limiters with keyword to return specific results. Below are a few examples:

• Site:.pdf will limit to PDF
• Site:.org limits to organizational site
• Site:.gov limits to a government website