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MKTG 4280: Global Marketing Issues and Practice

A guide to supplement resources for MKTG 4280 students

What's the difference between news and trade articles?

Consider the following to understand the difference between news and trade articles:

  • Trade publications provide information for individuals in a specific industry or field.
  • Substantive news informs or educates the general public on a particular issue or topic.
  • Popular news reflects on popular culture of the time and often brings entertainment value.
  • Sensational news incites emotions, interest or reactions and is typically inaccurate.

Content adapted from OLIN Library at Cornell University and California State University, Chico

Find News & Trade Articles at UNT Libraries

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