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ADVG 3500 Advertising Media Buying and Planning

Online Sources of Company, Industry, & Marketing Info

Print trade directories

  • Advertising red books (Agencies), HF5805.S785. Location: Sycamore Library REFERENCE.
  • Adweek Directory, HF5805 .A395. Location: Sycamore Library REFERENCE.
  • American Salaries and Wages Survey, HD4973.A67. Location: Sycamore Library REFERENCE.
  • Business Plans Handbook, HD62.7.B865. Location: Sycamore Library REFERENCE. Hint: use the index in the last volume to look up all the business plans.
  • Business Rankings Annual, HG4050 .B88. Location: Sycamore Library REFERENCE.
  • Craighead's International Business, Travel, and Relocation Guide to . . . Countries. HF5549.5.E45.D56, Location: Sycamore Library REFERENCE.
  • Encyclopedia of Major Marketing Campaigns, HF5837.E53. Location: Sycamore Library REFERENCE.
  • International Directory of Company Histories, HD2721.I63, many volumes. Location: Sycamore Library REFERENCE.
  • Market Share Reporter, HF5410 .M35. Location: Sycamore Library REFERENCE.
  • Manufacturing & Distribution USA: Industry Analyses, Statistics, and Leading Companies, HD9721.M3495.  Location: Sycamore Library REFERENCE.
  • New Strategist Publications furnish extensive U.S. demographic statistics for marketing projects.
  • Standard Rate & Data Service (SRDS): Business Media Advertising Source HF5905.S7231; Newspaper Advertising Source HF5905.S731; Radio Advertising Source HF5905.S741; SRDS Consumer Media Advertising Source HF5905.S7252; SRDS Interactive Advertising Source HF5905.S727; TV & Cable Source HF5905.S7452. All are located in Sycamore Library REFERENCE.
  • Who's Who in Corporate America, HG4057.A58. Location: Sycamore Library REFERENCE.

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