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Business Research Basics

Introduction to conducting business research at UNT Libraries

Key Business Magazines & Trade Publications

Following are a few, but not all, authoritative business magazines:

  • Adweek
  • Bloomberg Businessweek
  • Consumer Reports
  • The Economist
  • Entrepreneur
  • Fast Company
  • Forbes
  • Fortune
  • Harvard Business Review
  • Inc.
  • Money
  • WIRED

News vs. Scholarly Articles: Understanding the Difference

Evaluating different types of resources:

  • Scholarly/Peer Reviewed Article: written, read and sometimes evaluated by experts in their field. The purpose of a 
  • scholarly article is to inform and report on research in a specific discipline.
  • Trade Publication: provide information for individuals in a specific industry or field
  • Substantive News: provide information to inform or educate the general public on a particular issue or topic. 
  • Popular News: reflect on popular culture of the time and often bring an entertainment value
  • Sensational News: intends to incite emotions, interest or reactions. Sensational news is typically inaccurate.

Content adapted from Olin Library at Cornell University and CSU, Chico 

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